Out-of-the-Box Thinking with
Strong Strategic Foundation
HispaniCom™ applies unique strategies to reach the target market,
whether in your own back yard or thousands of miles away on a different
continent. Our programs encompass the creation of the mission, development
of innovative strategies, recruitment of needed resources and formation
of strategic alliances, and the deployment and execution of the programs
to assure results. Let HispaniCom™ quarterback your project to
a successful conclusion.
To assure the success of your program, the Company follows a structured
approach or game plan to address each key step in the project management
- Understand and evaluate the worthiness of the project and determine the
assistance required based on the benefit it will bring to the targeted market.
- Select, define and dimension the target market segment(s) to be addressed,
accessing the best market information/data available.
- Study and understand the perceived needs, desires, motivation, trends,
uses, attitudes and expectations of the target market towards the products,
services, information, legislations or political candidates to be marketed,
through available market data, surveys, focus groups, etc.
- Strengthen and improve the product, service or political proposition by
incorporating as many key variables as possible that will respond to the
targeted market's perceived needs, desires, motivations, trends, uses, attitudes
- Define and select the best communication strategy to effectively and efficiently
reach and enhance perception of the target market to modify conduct to generate
the desired action.
- Manage and closely monitor a brief message and communication media test
to evaluate the market response and fine tune strategy prior to launch.
- Manage and closely monitor the project from initial launch through campaign
completion, evaluating and reporting periodic and end results.
||By following each step in the hands-on project management process, the
Company takes responsibility for the successful completion of the program,
assuring you the favorable results you are seeking.
On-site supervision of Venezuelan Presidential campaign activities