HispaniCom: Reaching and Influencing the Hispanic Market John Highland

HispaniCom logo small
US
710 E San Ysidro Blvd.
Suite 529
San Ysidro Ca. 92173
Phone: 1 (760) 208-2411

MX
Heraclio Bernal #1 - 15
Fracc. Soler. Tijuana, BC 22105
Phone: +52 (664)403-1684

Email:jhighlandj@gmail.com

Senior Strategist and Architect of Change

John is an “Architect of Perception / Change”, experienced in designing, building marketing and (hands-on) managing new and unique business concepts and ventures. He has an impressive track record of accomplishments in: 1) Launching / Boosting international consumer goods and service operations, 2) Redesigning vision and attitude of troubled companies to rapidly turn them around and multiply their net worth, and 3) Strengthening /redefining Brand Image Strategies for companies, products and services.

John Highland

His 5-year tenure at prestigious consulting giant McKinsey and Co. strongly developed his strategic skills. His key marketing and telecom positions as CEO of HispaniCom (a leading marketing firm addressing the growing Hispanic Markets), COO of CBS TeleNoticias (Leading Spanish-Language News Network), Strategy and Marketing VP of PepsiCo Latin America, CEO of the Second Largest PepsiCo International Franchise Group, and CEO of Electropura and Garci Crespo (the largest bottled water operation in Mexico), have made him an expert in understanding and influencing perception and attitude among Hispanics.

He has been counselor to several important Hispanic political personalities and has played key advisory roles in major political campaigns, including elections for Presidents and Governors in Mexico, Presidential campaign in Venezuela and key liaison with Latin American Governments during the first Presidential campaign of Ronald Reagan.

John brings a vast multicultural experience, having lived in 10 countries. He holds a BA in Business, with minors in Economics and Psychology from the University of the Americas in Mexico, a Business Post-Graduate Diploma from Harvard, an MBA from IMD (Switzerland) and an Honorary Degree from the Mexican Academy of International Law.

John Highland with Pepsi Chairman Roger Enrico
John Highland with Pepsi Chairman Roger Enrico
McKinsey & Company logo

Electropura logo   Coca-Cola can
John introducing Jalisco Governor Guillermo Cosío Vidaurri
John introducing Jalisco Governor Guillermo Cosío Vidaurri
Pepsi bottles John Highland, with other distinguished members of the Mexican Academy
John Highland, with other distinguished members of the Mexican Academy of International Law
CBS Telenoticias